Saturday 14 March 2015

OUGD502 - Atelier Martino&Jaña





I came across a branding project for the city of Porto which instantly caught my attention, not only due to the design itself but also as Porto is a city that I intend to visit over summer. The use of geometric shape and colour to differentiate between various areas of the city identity and to create a multi-faceted identities has been done really well, they have managed to avoid cliches whilst creating a project that is still clear and that has impact.
As the studio is based in Porto I will look at getting in touch with them and hopefully visiting their studio.