Goat Collective @ HPBC No.3 (promotions)

After the fairly poor attempt at promotion for the previous event at Hyde Park Book Club I decided to ensure the promotional material for this event was better thought out and more consistently designed. I produced the header for the event using an all red duotone image to match the colour of HPBC from the outside making sure that the main part of the image fit within the area that isn't cropped by Facebook on wall posts (as the previous design was). I included a grainy image of Januarys exhibiton and bold typeface consistent with HPBC's signage displaying the necessary event details. 

We had a really good turn out at the previous event but I personally felt it was still important to advertise the February exhibition with printed posters also. I have been wanting to do some screen printing for some time now and felt this was the perfect opportunity. I felt a bold simple design using bright red ink would be really effective and again match the bright red of the shopfront. I wanted the poster to be type based so decided to use a conceptual tweak. Book Club, Books, Pages; the thought process was very simple and linear but I didn't want to overcomplicate this and my experiments were already looking effective. I used a halftone to add depth to the poster and experimented with a number of stocks.

I also turned the poster design into an eyecatching gif to display on Twitter.