PPP Studio Task

1.Complete a short statement about yourself.

21 Year Old Creative, Leaning Towards Editorial & Production,  Aspiring Art Director & Innovator

2.Complete a short statement about your technical skills.

I can work quickly and easily with Adobe Illustrator, Photoshop, InDesign & Lightroom. I am a strong facilitator and director. I feel I am good at directing people and I have a clear vision for projects.

(I was intending to learn to code this year but as I am leaning more towards art production and direction and I already have a good network of people I can work with including web & ux programmers I decided there were better uses for my time)

3. Complete a short statement about your work experience.

I have a few repeat freelance clients that I work closely with including a neon design company.

I have worked with numerous start up businesses providing corporate identities and websites. 

I founded a creative collective with friends in the previous year that is gaining momentum. We have a few projects with musicians and events in the works. We have acquired a residency in a local cafe to which we provide new work each month. We are getting featured in the next Independent Leeds Magazine which we think will open even more doors. 

I have not yet worked in another company and although I am enjoying working for myself I feel this will be a valuable experience for me. I have a relative who works in The Corner advertising agency in London as an Art Director and have we have plans for me to do a placement in the coming year.

4.Complete a short statement about your ability to work in a team and independently (with examples).

I have worked in numerous formats, with partners independently and as a larger group. I feel I work best in a group, I like having lots of people to bounce ideas off and feel like I am more productive in this format. The numerous projects I have worked on with Goat Collective display my ability to work in and direct a team. I feel I am good at ensuring everyone's ideas are heard and considered. I am currently working with a team separate to Goat collective to promote a musician and I like to think I play a critical role not only as the graphic designer but helping to establish and achieve the overall project vision. I work well with a partner when it is someone of my choosing however there have been instances where I have struggled to work with people as I feel we aren't on the same wavelength. I can work well on my own when I need to but sometimes have issue with self motivation. This is something I need to work on as well as my self organisation skills. 

5.Complete a short statement about your communication skills (with examples).

Achieving the intended tone of voice is something that I feel I am good at. Both when pitching ideas, providing feedback to others and communicating with clients through email and in person. I have the ability to make sure my point is heard and through experience I have become much better at dealing with difficult clients whilst maintaining professionalism. For example I had an issue with a client completely dictating a project and not respecting my professional opinion earlier in the year. I made a firm but fair stance against this and explained that they had hired me for a reason and I was unwilling to artwork for them without any input on the final outcome. The client conceded to my viewpoint and although I made some compromises throughout the project I was still happy with the outcome and I feel this wouldn't have been the case had I continued to do whatever they said meekly.

6.Complete a short statement about your understanding of graphic design (with examples).

Graphic design is a vessel. It is there to communicate and very often shouldn't be noticed. It isn't there to be pondered by the consumer, rather to catch attention, portray a tone of voice and personality visually and effectively provide the consumer with information. I am currently designing a brochure for an educational summer programme known as ICCYL. Whilst designing this I want it to be aesthetically pleasing however my primary aim is communicating the information and the corporate identity of ICCYL.